...pho.

My friend A sent me this as my lunch crew hit up one of our regular spots only to discover one of the oldest marketing techniques in the book. A you-can't-possibly-miss-this-unless-you're-blind-as-a-bat sign on the street.

I wonder though, do you think this sign is big enough?? And on top of the car at that! It amuses me but I'm sure it can be effective.

Photo