Here is Smartwater's first attempt to go viral by mocking viral, and using Jen Aniston as their spokesperson for the ad.  I think it's received a lot of flack, mostly negative because of its poor intentions to forcefully go viral.  I'm sure during brainstorming, it seemed like a cool idea at the time.  I don't blame Smartwater, because I've sat on the corporate marketing/ad side before.. I know how one idea that sits on the fence of major potential to suck or rock, can spiral towards public scrutiny and quite possibly a virtual stoning from the masses. 

First of all, you have to keep in mind, in this day and age, the people who watch these videos on YouTube are the common folk, you and me, the teens who FB 100x's a day, the adults at work, the mom's at home, the cool old grandpa's sending videos to their kids and grandkids.. raise your hand if you regularly watch videos and enjoy them!  These are the people responsible for passing around a good vid, so good luck! Second, you won't satisfy everyone.  This applies to not only the ad world but just in general.  Not everyone is going to like what you do or even who you are, period.  It's just human nature.  Third, as a result, be prepared for the backlash.  Thanks to the internet's comment capabilities, that means everyone in the audience isn't simply just a viewer, they're also a critic.  As one myself, I won't say I particularly like this video ad, though I did get a little giggle out of the dirty dancing babies and the double rainbow guy (you guys remember that awful video that sounds like the guy is getting off on a "double" rainbow?)  But you can't say it didn't have some effect online, afterall I did decide to share it with you guys, so ironically, it is doing its work virally.  There's a difference between a good ad becoming viral on its own due to its own captivating nature vs. when a company expects you to feed on what it dishes you.  I mean, it is what it is, but for what it's worth, seriously Jennifer Aniston, your hair still looks amazing.  And those jeans are cute as heck.  Oh and for the record, I actually drink Smartwater, not because of Jennifer Aniston, but because I feel smarter drinking it, haha.  If they released Awesomewater I'd probably drink that, too.