The ever-so-vague "lunch trade" that Ivanka Trump speaks of on her blog has peaked our interest.  Scheduled to run the events tomorrow, Ivanka has been hyping it up (mildly) on the lunch trade blog:  http://blog.alunchtrade.com/    Seemingly, this is an attempt at viral promotion that may not have sparked as much interest as desired.  The NY Times reports this is a joint venture between Ivanka and Con Agra foods, for the launch of new microwavable meals targetting office workers.  (http://www.nytimes.com/2008/10/20/business/media/20trump.html)

Despite Ivanka's stoic demeanor on "The Apprentice", she is an example of a hard-working business woman who continues to drive herself despite a huge head start thanks to being born into the Trump legacy.  At least, her apparent self-control has allowed her to continue on her path of success and avoid the downfall of wealthy celebrities and others who do not set a strong example for our youth. 

Coincidentally, I just recently researched "Recruiting a Celebrity" for marketing campaigns, and seems Con Agra is doing just that.  Will it work?  Let's see how the lunch trade events go tomorrow.