I thought this was such a clever little ad for a "Red Field Notes Memo Book".. the creativity in each page is delightful. And gosh, pop-ups are so cool! Plus, it's oh-so-cute, how much Bryan really hearts Tracie.
By now, if you haven't seen the amazing marketing campaign brought to you by the geniuses over at Nike, you are missing out. Gotta love the Kobe System. All of the ads are delightfully inspiring, but this one is my favorite yet! When you dominate the game early, you should also dominate the game late! Dominate REM sleep!
Back in the day, I think auto advertising was just your straightforward car driving through a deserted mountainous road and then a quick close-up of the interior, and probably a little slogan at the end.
It's refreshing to see a different type of ad that incorporates a little bit of art, catchy little song, and obviously targets more of a female audience.
Here is Smartwater's first attempt to go viral by mocking viral, and using Jen Aniston as their spokesperson for the ad. I think it's received a lot of flack, mostly negative because of its poor intentions to forcefully go viral. I'm sure during brainstorming, it seemed like a cool idea at the time. I don't blame Smartwater, because I've sat on the corporate marketing/ad side before.. I know how one idea that sits on the fence of major potential to suck or rock, can spiral towards public scrutiny and quite possibly a virtual stoning from the masses.
First of all, you have to keep in mind, in this day and age, the people who watch these videos on YouTube are the common folk, you and me, the teens who FB 100x's a day, the adults at work, the mom's at home, the cool old grandpa's sending videos to their kids and grandkids.. raise your hand if you regularly watch videos and enjoy them! These are the people responsible for passing around a good vid, so good luck! Second, you won't satisfy everyone. This applies to not only the ad world but just in general. Not everyone is going to like what you do or even who you are, period. It's just human nature. Third, as a result, be prepared for the backlash. Thanks to the internet's comment capabilities, that means everyone in the audience isn't simply just a viewer, they're also a critic. As one myself, I won't say I particularly like this video ad, though I did get a little giggle out of the dirty dancing babies and the double rainbow guy (you guys remember that awful video that sounds like the guy is getting off on a "double" rainbow?) But you can't say it didn't have some effect online, afterall I did decide to share it with you guys, so ironically, it is doing its work virally. There's a difference between a good ad becoming viral on its own due to its own captivating nature vs. when a company expects you to feed on what it dishes you. I mean, it is what it is, but for what it's worth, seriously Jennifer Aniston, your hair still looks amazing. And those jeans are cute as heck. Oh and for the record, I actually drink Smartwater, not because of Jennifer Aniston, but because I feel smarter drinking it, haha. If they released Awesomewater I'd probably drink that, too.
The only thing I ever eat at Del Taco is their fish tacos... so maybe their shrimp tacos have potential? If I had to pick, I'd choose Taco Bell over Del Taco any day. (And preferably any mom and pop, authentic Mexican joint over either) But for what it's worth (or not worth), Del Taco's latest advertising is.. off the wall. Cheesy? Like it? Hate it? I thought the sauce packet bit was entertaining.
The wait is over.It’s here.They’re really pushing the Droid, this ad is kind of cool.
I’m not about to convert, though, I’m still an avid (avid is an understatement) iPhone user but that doesn’t mean I’m a Droid-hater.If it’s for the greater good of technological advancement I’m all for it.I’d like to see one in person very soon.
I'm not quite sure whether I find this more creepy or funny, but I admit it caught my eye. Most ads where they use infants, especially those where they have them talking like adults, fail to amuse me. Yet this one is a little different, slightly more clever than the overused "Look Who's Talking"-like advertising. Touché, Evian.