Well, we saw this one coming a couple of weeks ago.  It was only a matter of time for LA's mayor to call for a plan to conserve water. 

Along with preparation to adopt water recycling in the future, residents of LA are being implored to conserve water by refraining from watering their lawns during peak hours of the day.  To reinforce the plan, they will start fining people who violate lawn watering hours. 

They're dumping 2.3 million dollars into campaigns just to educate the public on the importance of saving water.  It's not rocket science, the problem is clear - no water.  Solution?  Save.  It shouldn't just be a message to Angelenos, it's a wake up call to everyone.  If we keep using everything wrecklessly, we won't have anything left.  Even small things.  Like that extra water your waitress wants to give you because you look thirsty after eating a big meal?  If you're not going to drink it, it's OK to say "no thank you". Check your leaks in your house, because if you assume that's not making a big difference, it actually is.  Don't camp out in the shower, do your thing, get in and get out.  I like the simplicity of their messaging: Every Drop Counts.

When did I become so pro-water-environmentalist-conservationist-activist? 

I'm not really.  I guess I just feel like if everyone was aware and made some efforts to even the smallest amounts of change, it could add up and help out in the long run.  Positive thinking has to start from somewhere.  And there are bigger worries in the world, I know, bigger battles to be fought, bigger triumphs to be made, but this is something all average joe's and jane's can pitch in to do.